Vanessa is a customer-obsessed leader with almost 20 years of experience in B2B digital media, communities and also the events sector, and three Managing Director positions during her career to date. The main outcomes of Vanessa’s work are to 1) enable customers to win bigger and 2) better collaborate with customers to ensure that businesses become and remain relevant, easy to buy from and true partners to their customers. Putting the customer at the heart of decision making is always a priority. Vanessa is currently completing a CPD accredited Board Advisory course to refine her advisory skills to support senior leaders in the start up world, with a specific interest in driving strong results in early go-to-market and customer retention initiatives. With customers at the centre, Vanessa is skilled, competent and proven to deliver results in these areas: • Business Leadership – Budget management, sales growth, people development • Strategy Development – Formulation, communication, delivery • Community Development – Concept + goals > launch > growth + engagement, technology • Events – Strategy, commercial growth, operations, technology • Customer Marketing – Engagement, measurement, retention and expansion, technology • Project Management • Demand Generation • Business Development • Go To Market • Brand & Positioning Vanessa’s opinions are regularly sort for trade press and events within the at marketing, community and event sectors. Vanessa has also judged various B2B Awards with the Eventwell Awards being one such programme that bridged her love of and experience in events with her passion for encouraging people to embrace wellbeing. Also active in promoting equality in the workplace, Vanessa ran a gender equality project Time 4 Equality in 2019 to bring much needed male leadership voices to the global gender equality movement. She has also spoken on various panels including at UK Parliament, participated in various ‘Women In…’ business events and is an active ambassador for the She Almighty Collective.

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