How can strategic event programs become more sustainable and what is the benefit from that? Lennart is as passionate about sustainability as he is about digital innovation. With 5+ years of experience in the events industry and always on the lookout for product and experience enhancements, he is recognized as a forward-thinking professional who excels in delivering exceptional digital event experiences. Next to scouting digital innovation, Lennart has been leading Proske’s sustainability efforts, with the goal to help clients adopt sustainable business practices as part of their events through the entire event life cycle – from face-to-face events to hybrid concepts and virtual shows.