Dean began his career in exhibitions and events in 1994 at Melville (GES) working as Group Account Manager looking after clients such as Reed Exhibitions and Haymarket before joining The NEC’s Motorcycle Live as Event Director where he experienced show organising for nine years. Dean re-joined GES in 2014 as Commercial Director and has progressed to Vice President of Client Relations EMEA where he now heads a team of account managers across the UK, Europe and the Middle East.

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