Working with high profile clients at companies such as the experiential marketing agency GPJ, Carina was able to witness first hand the growing desire for her clients to become more sustainable. On the flip side, over the 10 years as a technical production manager, she would also see all the items that were sent into skips and off to landfill.

Over the years of volunteering, she quickly noticed the increasing demand for donations with charities and felt that there was a need to combine the two. Her venture Event Cycle does just that – helping the event industry implement practical solutions to sustainability challenges while creating a positive social impact and a lasting legacy. She hopes to be able to support the events industry in the transition into a more circular economy and to help those most in need in the process.

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