Virtual Reality: The key to unlocking digital twins for events and exhibitions

The basis of the talk will be aimed at the as-yet untapped digital gold mine of digital twins designed for events and exhibitions. Virtual reality / mixed reality (and the metaverse in the coming years) is the technology that will empower more powerful data-driven decision-making and richer, more inspired design ideation.

By combining real-life data-driven streams into digital twins, with the virtual world, we can recreate simulation and reenactment of events and exhibits to unearth trends and benchmarks which will affect future iterations.

The merging of the real world, simulated twins, and virtual worlds we give events and exhibitions a valuable digital layer of existence.