The event app of your dreams: How Salesforce set a new standard for event apps at Dreamforce 2023

As one of the largest tech events in the world, Dreamforce transforms San Francisco for the Salesforce community in an annual spectacle unlike any other. But with thousands of sessions and many activities, this massive event can be overwhelming. So this year the Salesforce Events team partnered with Eventbase to create a mobile app with brand-new capabilities and more personalization than ever before. The result: Dreamforce attendees enjoyed a mobile experience that is second to none.

Join Brianna Jackson, Sr. Manager on Salesforce’s Events Team, along with JJ Mumick and Cameron McCormack from Eventbase to hear about the challenges and triumphs in launching innovative technology at such a massive event. Learn about the importance of event personalization, strategies to drive attendee engagement onsite and the importance of usability testing to better understand attendee needs.