Sustainability needs to be sustainable

True sustainability goes much further than recycling and requires taking a sustainable approach to all aspects of the way we do business to include moral and ethical aspects. It’s not about simply banning stuff or jumping on a single issue or topic as that doesn’t solve the problem. But this can make it incredibly difficult to know where to start.

Sustainability is a complex topic, and the growing misinformation that exists in the industry doesn’t help, but it doesn’t have to be overwhelming. The three framework pillars of people, planet and profit provides a structure in which to concentrate efforts. It’s not about force but instead about planning, processes and collaboration, and finding that vital balance between all three.

It’s also about education. Whilst you might have your own set of business targets, your supplier partners may not, so how can your business support and influence others to adopt sustainable practices so that they can help you meet your targets?

Crucially, it’s vital that sustainability is implemented in a sustainable way, with consideration for the impact on businesses and the wider supply chain. It’s also imperative that it’s measured along the way to ensure you are hitting your realistic benchmarks and goals in order to stay on track.

Building a formal accreditation around sustainability provides a tiered framework for assessing and recognising an organisations’ commitment to sustainability. It also ensures that sustainability efforts remain up to date and aligned with evolving standards and best practices.