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How to implement a community-driven video strategy for your next event

The energy and enthusiasm of a live event makes it an ideal environment for capturing the authentic video content you need to drive engagement all…

The energy and enthusiasm of a live event makes it an ideal environment for capturing the authentic video content you need to drive engagement all year long. And thanks to rapid advancements in technology, engaging attendees, sponsors and speakers to co-create video content with you at events is easier than ever before – even for professionals with little-to-no technical experience.

In this panel discussion, Shelley Williams from Hard Rock International, Drew Holmgreen from Meeting Professionals International, and Jodi Talley from the Turnaround Management Association will join Michael Hoffman, CEO of Gather Voices, to share best practices for implementing a community-driven video strategy at your upcoming events. They’ll cover:

  • Practical advice on deciding what content to capture and with whom
  • Tips on how to facilitate an engaging video co-creation experience on the show floor
  • Strategies to make the most of the videos you gather and maximize your ROI
  • How to measure the performance of your video marketing campaigns

Session participants walk away with an actionable, step-by-step workbook that has everything you need to build your own community-driven video strategy.

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