How abandoned carts can make or break your event!

You can organize the best event, create the perfect agenda and choose the most unique location, but just because you build it, doesn’t mean they’ll come.

Events are an essential part of your marketing mix; we missed them when they stopped being live and we adapted to a new way of engaging our audiences. But how do you continue to engage with your audience after they’ve left your registration page without completing their “purchase”?

Your event booking system is no different to a shopping cart within an online retail site. Retailers use remarketing tactics to ensure you don’t forget your potential purchase. How could event planners be remarketing to their lost event registrations and why should we consider abandoned carts as potential conversion killers?