Event measurement fundamentals and how event data can be captured and visualised to measure change

Business Events are a catalyst to drive change whether its a marketing led event to drive growth or an internal event to communicate, collaborate and learn. How are these core objectives captured and measured using event tech.

Dax Callner, Strategy Director at Smyle and President of the Experiential Marketing Coalition and Rob Curtis from Event Footprints; will share and discuss different components of experiential event measurement and how event technology can be aligned to capture and visualise data to show the true impact of events.