All talk, no action: Using integrations to push the boundaries of your digital & hybrid events

Events don’t exist in isolation. They are part of a larger organisational eco-system and need to
integrate with those larger organisational platforms and business objectives so they can be
harnessed to become a powerful tool for the longer term. From CRM, business intelligence,
customer insight & marketing automation, webinars and events are taking their place as a key
driver of success for all organisations.

However, for too long the events industry has “talked up” integrations without much real
substance. The emergence of IPaaS (Integration Platforms as a Service), no code solutions and
embedded integrations is driving change fast. How does our industry catch up and innovate in
the new world expectation of truly integrated events?

The future of Integrations will require fully interconnected platforms augmenting and powering
new event capabilities. Add to this the commercialisation of AI and near-future reality of self-
configuring integrations and the impact on the events industry will be profound.

The panel will discuss the impact and opportunities presented by the changing expectations
and capabilities of Integrations and the power AI is bringing to this joined-up future…