Achieving perfect personalization at events: How technology can help craft tailored journeys for each attendee

How can you ensure that attendees feel like your event was made just for them? In 2023, it’s no longer enough to just welcome them by name. To achieve next-level personalization you have to anticipate an attendee’s needs, magically tailor your content to be on point, and transition your messaging to suit each and every stage of your event.

In this session, we will explore the technology you need to personalize like a pro at your next event. We will review a number of options for personalized recommendations, and discuss the pros and cons of each. We will also review best practices for tailoring messages on your website and mobile app through the full lifecycle of your event.

This session will include a panel of event industry experts Michael Brown, VP of Innovation at South By Southwest (SXSW), Brianna Jackson, Senior Manager at Salesforce Dreamforce, and Jeff Sinclair, CEO & Co-founder at event app leader, Eventbase.